A brand was a Belgian rock band formed in 2004, featuring Dag Taeldeman on vocals and guitar. The group recorded their debut album, 45 RPM, in a garage, releasing it the same year. Their single, "Riding Your Ghost", gained traction on alternative radio. In 2006, A brand released their second album, Hammerhead, which included notable tracks like "Hammerhead" and "Beauty Booty Killerqueen". The band performed at major festivals such as Rock Werchter and Pukkelpop. Their third album, Judas, was released in 2008. In 2011, they released Future You, featuring singles like "What's Taking You" and "The Mud". A brand disbanded in 2013.