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Una Rams, born Unarine Rambani in the vibrant province of Limpopo, South Africa, is a testament to the power of music, innovation, and relentless ambition. Raised in Makwarela by religious leaders, music was more than a passion; it was a way of life. Alongside his brothers in the church's music ensemble, Una cultivated his craft, laying the foundation for a groundbreaking career in music. This formative experience, coupled with his parents' emphasis on education, propelled him to graduate from the University of Pretoria with a BSc in Computer Sciences, illustrating his multifaceted talents and dedication.
Emerging as a genre-fluid producer and singer-songwriter, Una Rams quickly captured the attention of South Africa's music scene and beyond. His unique ability to blend elements of R&B, soul, and Afro-fusion into his music has not only defined his sound but also set him apart as a generational talent. His early work garnered significant recognition, leading to collaborations with some of the industry's most renowned figures, including the legendary DJ Black Coffee on the track "Flava." This song's inclusion in Black Coffee's Grammy-awarded sixth studio album, "Subconsciously," marked a pivotal moment in Una's career, showcasing his global appeal.
Continuing to evolve and push boundaries, Una Rams' partnership with Samsung for the launch of his EP "Hold Me When It’s Cold: The Cuddle Pack" was a cultural milestone. The event, celebrated for its nostalgic nod to the early '00s and Una's magnetic performance, not only highlighted his musical genius but also his influence on fashion and cultural trends, further establishing him as a visionary artist.
As Una Rams continues to navigate the music industry with grace, innovation, and an unwavering commitment to his art, he stands as a beacon of inspiration. His journey from a choir member in Limpopo to a celebrated global music icon embodies the essence of creativity, perseverance, and the relentless pursuit of excellence. With each new project, collaboration, and performance, Una Rams reaffirms his place as a force to be reckoned with, promising a legacy that will resonate for generations to come.
