Colombian singer Beéle's meteoric ascent to fame began in 2019 when his debut single "Loco" hit the six-figure mark on streaming platforms. Born Brandon de Jesús López Orozco in 2003 in Barranquilla, he was raised in the city of Maracay, Venezuela. Even though he showed great interest in music from a very young age, he began writing his first songs during his adolescence. After being scouted by Colombian label Dakis Music, who helped him ink a deal with DJ Luian's Hear This Music imprint, Beéle took the Latin urban scene by storm with the 2019 single "Loco," a refreshing blend of dancehall and traditional Colombian rhythms that propelled him to international stardom. The track's astounding success prompted the release of a remix featuring Farruko, Natti Natasha, and Manuel Turizo in 2020. In the following years, Beéle not only delivered bona fide hits such as "Inolvidable" (2020) and "Si Te Interesa" (2021), but also collaborated with the creme de la creme of Latin Urban music, including artists like Maluma, Rauw Alejandro, Lunay, Lenny Tavárez, and De La Ghetto. This collaborative spirit carried into 2022 on the summery reggaeton "Barranquilla Bajo Cero," recorded in collaboration with Myke Towers and Feid. His collaboration with Sebastián Yatra and Manuel Turizo on "Vagabundo" became a summer anthem in 2023, earning multi-platinum certifications. Beéle's artistic evolution reached a new milestone with the release of his debut album, BORONDO, in May 2025—a 26-track project that blends reggaetón, Afrobeats, pop, and Caribbean rhythms, featuring collaborations with Marc Anthony ("Dios Me Oyó") and Carla Morrison ("Arena"). The album's standout singles, including "Mi Refe" with Ovy on the Drums and the Afrobeat-infused "Sobelove," have topped charts and showcased his versatility.
