Jong Lee, known professionally as Peach Luffe, is a Korean-Canadian artist born in Seoul who trained as a classical violinist before studying in Buffalo NY. Blending dream-pop and K-indie influences, he uses his classical background to create lush and immersive soundscapes, often working with longtime collaborator Michael Friedman. He debuted with the single "Driving Away" (2019), followed by the release of Shimmer (2020), After All (2023), Honey (2024), and Back to Me(2025). His music has received support from media outlets, radio, and major streaming playlists, with Spotify featuring Peach Luffe in digital billboard campaigns in 2023 and 2024.