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With their new album, If I Never Know You Like This Again, SOAK has finally shaken the hangover of their starry debut Before We Forgot How To Dream, and the pressures that came with it, hiding in the wings of their ambitious follow up album, Grim Town. Having come up through BBC introducing at the tender age of 15 before signing to Rough Trade Records as well as winning the RTE Choice Music Prize, The Northern Irish Music Prize and the youngest ever Mercury Prize nominee, SOAK has again and again been described as ‘the voice of a generation.’
Showing from a young age an intensely artistic awareness of the poetry of memory, Bridie would incessantly photograph and video everything, documenting and organising the material so it was always there for them to revisit. ”I always want to remember exactly how I felt at a certain moment.” Bridie’s lyrics move through the songs almost as effortlessly as they sing them, and the songs when read, read like poetry. With this album Bridie is, as the title suggests, freezing time in the pursuit of truth: capturing their life into existence.
In the world of ‘If I Never Know You Like This Again’, a life is lived only because it's remembered.
