Alpha Rev is a project of former Endochine front man Casey McPherson. Since its inception in 2005 the group has featured some 22 band members. Their first album release was 2007's 'The Greatest Thing I've Ever Learned' as an independent, hyper-local product in Austin, Texas. This enabled the group to sign for Hollywood Records, a part of the Disney group of companies, and to record and release their first album, 'New Morning' into wider markets in 2010.
Splitting with Hollywood, Alpha Rev signed with Dallas-based Kirtland Records (formed by Polyphonic Spree's John and Jenny Kirtland) and released their next album, 'Bloom' in 2013. Following this, and heavily influenced by prog rock, McPherson took Alpha Rev in a more collaborative and multi-sensory direction releasing 'The Cas.e Sessions Vol 1', a crowd funded project that includes a documentary, song and online live show.
