JRilla da Great is an emerging rapper, singer, and songwriter from Memphis, TN, known for his dynamic flow and powerful storytelling. His passion for songwriting and rapping took shape during his middle school years, influenced by the rich cultural history and raw energy of the Memphis streets. The city’s legacy of soulful music and gritty rap deeply shaped his sound and artistic vision.
Recognizing his talent, Jay Shields, CEO of S.C.M. (Southern Coalition Movement), signed on as JRilla’s manager, providing guidance in artist development. This partnership laid the foundation for JRilla’s rise in the music scene. His debut single, “Pressure,” dropped in the fall of 2023, instantly resonating with fans and establishing him as a force to watch. JRilla’s momentum continued with standout features on Jay Shields’ compilation EP “Streets on Lock V1,” where tracks like “Pressure” and “When U See It” garnered widespread attention and praise. His success led to signing with S.C.M. Ent., solidifying his place in the movement. With his authentic sound, relentless work ethic, and deep Memphis roots, JRilla da Great is poised to make an indelible mark on the hip-hop world.
