Alex Tronic is the stage name of Scottish electronic musician, DJ, producer, and label owner Paul Croan, based in Edinburgh, Scotland. His debut album To Infinity (2009), released on Alex Tronic Records, was supported by BBC Radio 1, and the track “Chiller” reached the iTunes Top 20. His collaborations include work with vocalist Shuna Lovelle, including releases such as “Brave About It” (2017), which reached Number 1 on the iTunes Lounge charts, and further tracks like “Feels Like Falling” that also achieved similar chart success. His single “The Strangest Times” received support from Amazing Radio and was featured on curated playlists, and his music has appeared on various compilation releases and festival sets across Scotland, including events such as Belladrum Festival and the Royal Highland Show.