THE BOX, conceived by Brazilian producer Felipe Moda in 2020, is a distinctive music project that spotlights live performances by prominent rap, trap, and funk artists within its signature green box setting. The project debuted with "THE BOX MEDLEY 1," featuring artists like Bruxo, Martelin, Yung Nobre, and Tivityn, quickly gaining traction in the Brazilian music scene. A significant milestone was the release of "THE BOX MEDLEY FUNK 2" in April 2024, showcasing MC Brinquedo, MC Cebezinho, MC Tuto, and MC Laranjinha; this medley soared to the top of the charts and became the most streamed song in Brazil in 2024. The project's innovative format and growing popularity led to a partnership with Sony Music Brasil, further elevating its reach. In September 2024, THE BOX made its live performance debut at Rock in Rio's Palco Supernova, coinciding with the release of "THE BOX MEDLEY FUNK 3," featuring MC Neguinho do Kaxeta, MC Kelvinho, MC Joãozinho VT, and MC Kauan.
