Bennet Pfeifer, better known in the German hip-hop business as Coach Bennet, was born on April 2, 1995 in Neustrelitz, Mecklenburg. The rapper, who often deals with his problems in his youth in his lyrics and speaks out for the destigmatization of mental health issues, signs a contract with the Berlin record label Four Music in 2021. In the same year, he releases a whole series of singles, including "Coach", "Man in the Mirror" and "Loverboy". 2022 sees a collaboration with R&B singer Ardian Bujupi. Together they release the track "Wenn du weinst", which reaches number 3 in the German trend charts. Also in 2022, Coach Bennet releases his debut album ALIVE.