2012 | Claude Hopkins

Everything You Need to Know from Claude Hopkins' Scientific Advertising

Claude Hopkins, Anne Emerick, John Merriam | 01-08-2012
Total duration:1 h 43 min
01
Introduction
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
13:34
Composers: Anne Emerick
02
Chapter 1: How Advertising Laws Are Established
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:03
Composers: Claude Hopkins
03
Chapter 2: Just Salesmanship
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
06:00
Composers: Claude Hopkins
04
Chapter 3: Offer Service
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:22
Composers: Claude Hopkins
05
Chapter 4: Mail Order Advertising (What It Teaches)
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
05:25
Composers: Claude Hopkins
06
Chapter 5: Headlines
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
05:19
Composers: Claude Hopkins
07
Chapter 6: Psychology
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
08:24
Composers: Claude Hopkins
08
Chapter 7: Be Specific
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
04:31
Composers: Claude Hopkins
09
Chapter 8: Tell Your Full Story
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:22
Composers: Claude Hopkins
10
Chapter 9: Art in Advertising
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
02:34
Composers: Claude Hopkins
11
Chapter 10: Things Too Costly
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
05:18
Composers: Claude Hopkins
01
Chapter 11: Information
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
04:27
Composers: Claude Hopkins
02
Chapter 12: Strategy
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
05:03
Composers: Claude Hopkins
03
Chapter 13: Use of Samples
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
06:05
Composers: Claude Hopkins
04
Chapter 14: Getting Distribution
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
04:33
Composers: Claude Hopkins
05
Chapter 15: Test Campaigns
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
06:30
Composers: Claude Hopkins
06
Chapter 16: Leaning On the Retailer
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
02:11
Composers: Claude Hopkins
07
Chapter 17: Individuality
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
02:32
Composers: Claude Hopkins
08
Chapter 18: Negative Advertising
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
01:17
Composers: Claude Hopkins
09
Chapter 19: Letter Writing
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:26
Composers: Claude Hopkins
10
Chapter 20: A Name That Helps
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
02:32
Composers: Claude Hopkins
11
Chapter 21: Good Business
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:27
Composers: Claude Hopkins
12
Chapter 22: Credits and Copyright
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
00:33
Composers: Claude Hopkins
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