Everything You Need to Know from Claude Hopkins' Scientific Advertising

01	Introduction	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	13:34
	Composers: Anne Emerick
02	Chapter 1: How Advertising Laws Are Established	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	03:03
	Composers: Claude Hopkins
03	Chapter 2: Just Salesmanship	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	06:00
	Composers: Claude Hopkins
04	Chapter 3: Offer Service	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	03:22
	Composers: Claude Hopkins
05	Chapter 4: Mail Order Advertising (What It Teaches)	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	05:25
	Composers: Claude Hopkins
06	Chapter 5: Headlines	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	05:19
	Composers: Claude Hopkins
07	Chapter 6: Psychology	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	08:24
	Composers: Claude Hopkins
08	Chapter 7: Be Specific	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	04:31
	Composers: Claude Hopkins
09	Chapter 8: Tell Your Full Story	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	03:22
	Composers: Claude Hopkins
10	Chapter 9: Art in Advertising	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	02:34
	Composers: Claude Hopkins
11	Chapter 10: Things Too Costly	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	05:18
	Composers: Claude Hopkins
01	Chapter 11: Information	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	04:27
	Composers: Claude Hopkins
02	Chapter 12: Strategy	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	05:03
	Composers: Claude Hopkins
03	Chapter 13: Use of Samples	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	06:05
	Composers: Claude Hopkins
04	Chapter 14: Getting Distribution	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	04:33
	Composers: Claude Hopkins
05	Chapter 15: Test Campaigns	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	06:30
	Composers: Claude Hopkins
06	Chapter 16: Leaning On the Retailer	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	02:11
	Composers: Claude Hopkins
07	Chapter 17: Individuality	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	02:32
	Composers: Claude Hopkins
08	Chapter 18: Negative Advertising	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	01:17
	Composers: Claude Hopkins
09	Chapter 19: Letter Writing	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	03:26
	Composers: Claude Hopkins
10	Chapter 20: A Name That Helps	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	02:32
	Composers: Claude Hopkins
11	Chapter 21: Good Business	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	03:27
	Composers: Claude Hopkins
12	Chapter 22: Credits and Copyright	John Merriam	Everything You Need to Know from Claude Hopkins' Scientific Advertising	00:33
	Composers: Claude Hopkins

01

Introduction

John Merriam

13:34

02

Chapter 1: How Advertising Laws Are Established

John Merriam

Everything You Need to Know from Claude Hopkins' Scientific Advertising

03:03

03

Chapter 2: Just Salesmanship