A Different Kind Of Mainstream
Lithuania’s breakout pop act, THE ROOP, bends the mainstream in unexpected ways – melding crisp dance-pop with emotional depth and bold visual identity. Their sound is instantly catchy yet always layered. With multiple industry awards and a growing global presence, THE ROOP is emerging as one of the most exciting acts in European pop. Their performances? Mesmerizing, magnetic, and built for the big stage – showcased most recently when they opened for Ed Sheeran on his 2024 stadium tour.
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They first broke through internationally with On Fire (2020), a Eurovision fan-favorite that dominated charts and alternative contests across Europe. Their 2021 follow-up, Discoteque, earned them an 8th place finish in the Grand Final and brought their stylish, genre-blending pop to an even larger global audience.
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Now entering a new chapter with their 2025 album Momentum, THE ROOP delivers a refined, emotionally resonant sound. Lead single Steal Me blends sleek synth-pop with romantic tension and retro-futuristic energy – perfectly capturing the album’s cinematic, beat-driven world.
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With a growing global fanbase and a vision that’s as compelling visually as it is sonically, THE ROOP continues to reshape what pop can look and feel like – without ever losing the beat.
