Echbiy is a Moroccan pop artist. He was a member of pan-Arab boyband The5 who had huge hits such as La Bezzaf.
He is now pursuing his solo career with Sony Music Middle East. Echbiy's debut single Sem3i is a fusion of Moroccan pop with a Khaleeji vibe. It's a sure regional hit! His biggest idols are Amr Diab, Mohamed Hamaki and Cheb Khaled.