“Hip hop you the love of my life.” Lyrics by Common could not resonate more with San Diego’s own 94 West. Having love for dope rhymes and beats, he started his production company in late 2018. “I love being able to help artists bring their ideas to life. It’s the reason I’m in this business.”
Keeping a modern sound, his production varies in style and feel. “Some want to chill and vibe out, I got that. Others want to tear the club up, yo I’m with that too” he states. His aim is to give clients what they want and maintain creativity. "My goal is to add value with any artist I work with.”
His new EP, 92101, shows what to expect when a talented artist meets his creativity. Any listener will tell you; this is an experience you don't want to miss. And if you're an artist, this is a producer you need to work with.
