While considered a bona fide pop star in both her native Kosovo and Albania, it wasn’t until 2020 that singer-songwriter Kida broke into the German-speaking charts with her single “Paranoia.” Born Orhidea Latifi on December 21, 1997, in the city of Rahovec, she made her debut in 2014 with the single “Murder,” whose accompanying video was released through the video-sharing channel Arkiva Shqip. That same year, Kida dropped “Rikthejm na” with Albanian-Kosovo rapper MC Kresha, her first single for the Zzap & Chriss-owned label, OnRecords. In 2015, she featured on Mozzik’s “Premtimet,” which became incredibly popular in Albania and Kosovo, and scored her first charting hit with “Ski Ide,” reaching Number 4 on the Albanian Top Channel charts. Over the course of the next few years, Kida produced a handful of domestic chart-topping hits such as “Uh Baby” (2016) with Xhensila, “Ti” (2018), “Deja Vu” (2019) with Lyrical Son, and “Tela” (2019), featuring singer Ermal Fejzullahu. She collaborated once again with Mozzik in 2020 on the singles “Paranoia” and “Pishmon,” both of which achieved pole position in Albania and charted in Switzerland. Kida’s crossover attempts finally paid off in 2021 when she reached Number 23 on the German charts with the single “Lila,” featuring rapper Samra.
