True to form. Visionary Xhosa rap extraordinaire – iFani – revealed new album artwork and details of his innovative campaign #1stDayGold to core fans, plus over 6 million Twitter Music lovers around the world, via an exclusive @iFani_Haymani Twitter Session held on 30 March 2015. This coincided with releasing his first single ‘Settle Down’ off I Believes In Me [2nd Quadrant], and launching a unique album pre-order.
The challenge; to achieve his biggest dream with the help of his fans. The goal; to reach Gold sales on first day of release with the upcoming album I Believes In Me [2nd Quadrant].
The plan; to simultaneously launch both digital and a first-ever physical pre-order of the album from 30 March till 28 April 2015. The movement; to be involved in making history by joining thousands of fans in pre-ordering the album.
“I would like fans to see I am never afraid to be myself. I got on a quest to discover myself, by writing myself in the music. This brand is all about dreamers who are willing to give all of themselves in making their dreams come true” says iFani.
