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38, born and raised in the bustling streets of Memphis, Tennessee, found his calling in music amidst the chaos of his environment. It was the mid-90s when he first discovered the transformative power of hip-hop, thanks to an unexpected source of inspiration: the soulful melodies of Pattie LaBelle’s "Somebody Loves You." Despite the unconventional starting point, this song served as a catalyst for 38's journey into the world of rap.
Growing up in some of Memphis' oldest and most dangerous neighborhoods, 38 bore witness to the harsh realities of urban life. Surrounded by poverty, violence, and despair, he found refuge in music, using it as a means to navigate the challenges he faced daily. As a young boy, he often found himself drawn into the illicit activities of street life, resorting to thievery and drug dealing to survive.
It was amidst these trials and tribulations that 38 discovered his passion for hip-hop, finding resonance in the raw honesty and storytelling of the genre. Immersed in the rich musical heritage of Memphis, he drew inspiration from local luminaries such as Three 6 Mafia, Playa Fly, Gangsta Black, and Eight-Ball & MJG. Their distinctive styles and gritty lyricism left an indelible mark on his artistic sensibilities, shaping the trajectory of his burgeoning career.
In 1999, 38 took his first steps into the world of music, releasing his debut independent project under the moniker DaPure. Titled "One Time to Shine," the album showcased his raw talent and lyrical prowess, earning him recognition within the local hip-hop scene. Building on this momentum, he followed up with "Anticipated Arrival," further solidifying his reputation as a rising star in Memphis' underground rap circuit.
However, it was a chance encounter with Crunchy Black, a member of the legendary Three 6 Mafia, that would prove to be a turning point in 38's career. Recognizing his potential, Crunchy Black took the young artist under his wing, nurturing his talent and providing invaluable guidance. In a symbolic gesture of rebirth and reinvention, DaPure was rebranded as 38, marking a new chapter in his artistic evolution.
With Crunchy Black's mentorship and support, 38 embraced his newfound identity and set his sights on greater heights within the music industry. Armed with a potent blend of streetwise lyricism and unwavering determination, he continues to carve out his own lane in hip-hop, staying true to his roots while pushing the boundaries of his craft. Through his music, 38 seeks to shed light on the realities of life in the streets, offering a voice to the voiceless and inspiring hope in the face of adversity. As he continues to make his mark on the world stage, 38 remains a testament to the power of resilience, perseverance, and the enduring spirit of hip-hop
