Loud

Born on February 17, 1988 in Montreal, Quebec, Simon Cliche Trudeau began his musical career under the name Loud Mouth (also spelled Lordmouth). He was just 14 when he was spotted in battles and met Laurent Fortier-Brassard, aka Lary. They teamed up in 2010 with producer Alex Gway, aka Ajust, in a trio called Loud Lary Ajust. However, it wasn't until 2017 that Loud broke free and launched his solo career with the album Une année Record. Loud's reputation grew on the web, and even crossed the Atlantic. After collaborating with Cœur de Pirate, he released his second album, Tout Ça pour Ça, in 2019, featuring duets with Charlotte Cardin and Lary Kidd, as well as the hit "Fallait y aller" (#99 on Billboard Canada). In 2022, Loud released the album Aucune Promesse, featuring collaborations with White-B, Imposs and Raccoon, followed in 2025 by Douze sur Douze, with Ariane Moffatt on "Par hasard".